Discover the rich heritage of the Pontic Greeks, an ethnically Greek group from Pontus in northeastern Anatolia, Turkey. Their journey spans regions including Eastern Anatolia, Georgia, southern Russia and Ukraine. Pontos Market celebrates this vibrant cultural mosaic.
The Super Marker is situated in Nikea, a district in Athens known for its diverse community, including Russian speakers and Pontic Greeks. To reflect this vibrant cultural blend, we have uniquely combined Russian and Greek characters in our branding. This distinctive feature sets our brand apart and adds to its appeal.
Target Audience: Pontic Greeks, Russian/Greek Speakers, and those interested in Anatolian delicacies.
The color palette for our branding is inspired by the vibrant green found within the shop's space. We have complemented this with orange and pink hues to create a striking contrast, adding a touch of romance and warmth.
