Introduction/Background:
KNIME is an open-source platform built to produce data science from day 1 by a team with a strong scientific background.
Today it has a strong user community of 300,000+ across all industries and in over 60 countries.
KNIME is an open-source platform built to produce data science from day 1 by a team with a strong scientific background.
Today it has a strong user community of 300,000+ across all industries and in over 60 countries.
Goal:
The goal was to create a visually compelling cover that reflected the content of the e-guide while appealing to the target
audience. Through research, creativity, and alignment with KNIMEʼs brand, the design effectively communicates the themes of
Generative AI, governance, and structured frameworks.
The goal was to create a visually compelling cover that reflected the content of the e-guide while appealing to the target
audience. Through research, creativity, and alignment with KNIMEʼs brand, the design effectively communicates the themes of
Generative AI, governance, and structured frameworks.
Design Challenges:
• How to visually represent abstract concepts like governance and AI in a modern, engaging way.
• Should reflect the content and purpose of the e-guide while appealing to the target audience.
• Creating a cover that stands out while staying consistent with KNIMEʼs brand guidelines.
• Create an original and innovative design.
• Execute the technical aspects of the design (A4 dimensions, 300ppi, provide editable format and pdf).
• The titles should be clear and easy to read, with the proper information hierarchy.
• How to visually represent abstract concepts like governance and AI in a modern, engaging way.
• Should reflect the content and purpose of the e-guide while appealing to the target audience.
• Creating a cover that stands out while staying consistent with KNIMEʼs brand guidelines.
• Create an original and innovative design.
• Execute the technical aspects of the design (A4 dimensions, 300ppi, provide editable format and pdf).
• The titles should be clear and easy to read, with the proper information hierarchy.
Problem Statement:
The design needed to achieve several objectives:
• Reflect the e-guideʼs core themes: The cover should visually communicate the concepts of AI, Governance, and
Roadmaps/Frameworks. These elements should be represented as modern, professional, and engaging.
• Appeal to a target audience of data scientists, business intelligence professionals, and decision-makers who need to understand
GenAI governance.
• Maintain branding alignment with KNIME without replicating existing designs.
Blocker: There is a lack of existing examples of visually appealing Generative AI covers to use as references. In response to the
lack of visually appealing Generative AI cover references. I would also like to avoid using the usual stock images that exist
online, plus they don't align with KNIMEʼs branding.
The design needed to achieve several objectives:
• Reflect the e-guideʼs core themes: The cover should visually communicate the concepts of AI, Governance, and
Roadmaps/Frameworks. These elements should be represented as modern, professional, and engaging.
• Appeal to a target audience of data scientists, business intelligence professionals, and decision-makers who need to understand
GenAI governance.
• Maintain branding alignment with KNIME without replicating existing designs.
Blocker: There is a lack of existing examples of visually appealing Generative AI covers to use as references. In response to the
lack of visually appealing Generative AI cover references. I would also like to avoid using the usual stock images that exist
online, plus they don't align with KNIMEʼs branding.
Approach/Solution:
To address these challenges, the following steps were taken:
• Research on Target Audience:
1. Data Scientists and Machine Learning Engineers
2. Data Analysts
3. Business Intelligence (BI) Professionals
4. IT and Technology Leaders:
5. Researchers and Academics
6. Compliance and Risk Management Teams
7. Financial, Healthcare, and Manufacturing Professionals
This audience values scalability, flexibility, and ease of integration in data workflows, along with KNIMEʼs open-source platform
that allows for collaboration, transparency, and innovation in analytics.
* Resource Chat Gbt🡒 for confirmation, Knime forum, Reddit, gartner.com
• Reviewed KNIMEʼs brand guidelines to understand the tone and visual style.
• Analysed the content of the e-guide to identify key themes and problem-solving
To address these challenges, the following steps were taken:
• Research on Target Audience:
1. Data Scientists and Machine Learning Engineers
2. Data Analysts
3. Business Intelligence (BI) Professionals
4. IT and Technology Leaders:
5. Researchers and Academics
6. Compliance and Risk Management Teams
7. Financial, Healthcare, and Manufacturing Professionals
This audience values scalability, flexibility, and ease of integration in data workflows, along with KNIMEʼs open-source platform
that allows for collaboration, transparency, and innovation in analytics.
* Resource Chat Gbt🡒 for confirmation, Knime forum, Reddit, gartner.com
• Reviewed KNIMEʼs brand guidelines to understand the tone and visual style.
• Analysed the content of the e-guide to identify key themes and problem-solving
Cover - Option 1: On the left side, starting from the spine of the eBook, chaotic, intertwined lines evoke a sense of confusion. As the eye moves to the right, the lines gradually form a clear, structured path with 8 connection points, symbolising the 8 steps
outlined in the guide.
outlined in the guide.
Cover - Option 2: On the left side, starting from the spine of the eBook, chaotic, intertwined lines evoke a sense of confusion. As the eye moves to the
right, the lines gradually form a clear, structured path with 8 connection
points, symbolising the 8 steps outlined in the guide.
right, the lines gradually form a clear, structured path with 8 connection
points, symbolising the 8 steps outlined in the guide.
